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	<title>New Leaf Collection</title>
	<atom:link href="http://blog.newleafclothing.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.newleafclothing.com</link>
	<description>&#34;designed to inspire&#34;</description>
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		<title>studio history.</title>
		<link>http://blog.newleafclothing.com/2010/02/17/studio-history/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=studio-history</link>
		<comments>http://blog.newleafclothing.com/2010/02/17/studio-history/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 21:05:59 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=458</guid>
		<description><![CDATA[And so it begins&#8230;
One chapter in my life is coming to a close with a new one right around the corner. I am pleased to announce that as of next month New Leaf will be relocating to a new studio in SF yet again. I am looking forward to building out a space that accommodates [...]]]></description>
			<content:encoded><![CDATA[<p>And so it begins&#8230;<br />
One chapter in my life is coming to a close with a new one right around the corner. I am pleased to announce that as of next month New Leaf will be relocating to a new studio in SF yet again. I am looking forward to building out a space that accommodates my work, but as well as others to inspire more collaborative energy.</p>
<p>Over the years I have created multiple creative environments to work in. Most of them small, some of them big, and all of them memorable. The following is a trip down memory lane of all the studios that led up to the one that will soon be unveiled.</p>
<p>circa 2001 &#8211; 2004<br />
<img src="http://www.erikotto.com/images/blog/studio12.jpg" alt="" /><br />
&#8220;my first studio&#8221; &#8212; my parents garage<br />
Where it all began. My parents graciously allowed me take up one car area of our 2-car garage to convert into a working space for my creative freedom to run wild. Already mastered at the art of dumpster diving, most of what you see was found except the drafting table and the drum kit (not pictured). It was in this space, that I created some of my first works to ever appear in a gallery.<br />
<span id="more-458"></span></p>
<p>2005<br />
<img src="http://www.erikotto.com/images/blog/studio14.jpg" alt="" /><br />
&#8220;empire studio&#8221; &#8212; 498 Empire St, SJ CA<br />
I lived in downtown San Jose for a breif stint while attending my final years at SJSU. Wanting to live closer to campus and have a place I can call my own, a good friend and I moved into this old office where we shared some of our best and worst times together. I fabricated a studio (not pictured) out of an unused room and converted the front room into the short-lived Empire Gallery. The building itself was crap (to say the least), but it was the coolest bachelor pad around.  I have heard rumors that it&#8217;s been bulldozed down since our inhabitance due to termites.</p>
<p>2006 &#8211; 2007<br />
<img src="http://www.erikotto.com/images/blog/studio13.jpg" alt="" /><br />
&#8220;studio 13&#8243; &#8212; 2111 Mission St, SF CA<br />
Shortly after graduation and long vacation in Hawaii, it was time to settle in to the grind. Upon first moving to San Francisco in 2005, I painted in my studio apartment and slept on a couch. It wasn&#8217;t long after that my living conditions were below par and it was time to shell out the money for a more professional work space. It was studio #13 in the shared artist space known as Blue Studios in the Mission District. This felt like my first legit space and I made it work until the odor form my spray paint became an issue to those around me, so it was time to move on.</p>
<p>2008<br />
<img src="http://www.erikotto.com/images/blog/studio15.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/studio16.jpg" alt="" /><br />
&#8220;66 studio&#8221; &#8212; 66 Sixth St, SF CA<br />
This place was nuts. After suffering from a shared working space where one has to quietly tip toe around and only listen to music via headphones or feel the wrath of sunday painters, it was relieving to finally take on a private space (I remember cutting wood through a table saw at 3am). The place was entirely built out from scratch &#8212; complete with a loft area above and a gallery in the front. Having known the landlord, the price was high but manageable. I held it down for over a year and half, but being located dead center on one of the most depressing streets in SF (6th street), the neighborhood eventually drove me out of there. I mean&#8230;the area was nuts, and I don&#8217;t care what people say to act cool. You really gotta be down there day in and day out to know what I am talking about.</p>
<p>2009<br />
<img src="http://www.erikotto.com/images/blog/studio11.jpg" alt="" /><br />
&#8220;junk box studios&#8221; &#8212; 933 Treat Ave, SF CA<br />
After doing the downtown life and feeling overwhelmed for a bit, I decided I want something humble. I came across this studio space nestled deep within a 2-story warehouse down the street from where I live. It&#8217;s one of those building that you walk by and wonder what the heez is going on in there. This place was perfect and the rent was dirt cheap. It was used by a cabinet maker before me and shares the building with screen printers, coffee roasters, and the infamous live-in handyman, Bob. It will be hard to say bye to this place (and its cheap rent), but times are changing and I need to stretch out again.</p>
<p>2009 (temporary)<br />
<img src="http://www.erikotto.com/images/blog/studio17.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/studio18.jpg" alt="" /><br />
&#8220;the dump studio&#8221; &#8212; 503 Tunnel Ave, SF CA<br />
As many of you know, I was selected to participate in a 4-month long artist residency where I was given a 2,000 sq ft studio fully equipped with more tools than Bob Vila. I had digging rights at the dump (less than 100 yards away) and a roll-up door that opened into a large outdoor area where I could escape the work load and chill out. The place was a dream and I had never been more inspired in my life. It was a glimpse into a possible future if this whole art thing &#8220;works out&#8221;. Nothing like the feeling of having a space this large for creative work and I am now motivated more than ever to work hard till I get a place like this&#8230;only for reals.</p>
<p>The next studio will be of humble size again, but surrounded by a great community of professional artists and crafts people. I plan to build it out with 100% recycled materials and hopefully it will become a place I can call &#8220;home&#8221; for a while. Stay tuned!</p>
<p>&#8211; E.Otto</p>
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		<title>Pillows!</title>
		<link>http://blog.newleafclothing.com/2010/02/16/pillows/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=pillows</link>
		<comments>http://blog.newleafclothing.com/2010/02/16/pillows/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:24:16 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=453</guid>
		<description><![CDATA[Just a reminder that our pillows are still for sale exclusively online. Handmade in San Francisco. Get yours.



]]></description>
			<content:encoded><![CDATA[<p>Just a reminder that our pillows are still for sale exclusively <a href="http://www.newleafcollection.com/shop/home" target="_self">online</a>. Handmade in San Francisco. <a href="http://www.newleafcollection.com/shop/home" target="_self">Get yours</a>.</p>
<p><img src="http://www.erikotto.com/images/blog/NLCpillow2.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/NLCpillow3.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/NLCpillow1.jpg" alt="" /></p>
]]></content:encoded>
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		<title>2010 Lookbooks have arrived.</title>
		<link>http://blog.newleafclothing.com/2009/12/31/2010-lookbooks-have-arrived/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=2010-lookbooks-have-arrived</link>
		<comments>http://blog.newleafclothing.com/2009/12/31/2010-lookbooks-have-arrived/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 22:22:02 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=444</guid>
		<description><![CDATA[We just received our printed 2010 lookbooks filled with only the best of the best designs we are carrying over into the new year. Some older designs have made their way back into the collection with all new color options as well as all new items never seen before. Nothing makes you feel more official [...]]]></description>
			<content:encoded><![CDATA[<p>We just received our printed 2010 lookbooks filled with only the best of the best designs we are carrying over into the new year. Some older designs have made their way back into the collection with all new color options as well as all new items never seen before. Nothing makes you feel more official than having this guy handy when you are explaining to people what you do.</p>
<p><img src="http://www.erikotto.com/images/blog/NLClookbook1.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/NLClookbook2.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/NLClookbook3.jpg" alt="" /></p>
<p>Stay close to our updates because we are serious when we say there are so many good things in store. We plan to take things to a whole new level for 2010. Happy New Years everyone&#8230;cheers!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>New Leaf Collection + That&#8217;s Mona!</title>
		<link>http://blog.newleafclothing.com/2009/12/16/new-leaf-collection-thats-mona-charity-water/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=new-leaf-collection-thats-mona-charity-water</link>
		<comments>http://blog.newleafclothing.com/2009/12/16/new-leaf-collection-thats-mona-charity-water/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 20:50:03 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=437</guid>
		<description><![CDATA[New Leaf Collection teamed up with That&#8217;s Mona! to create a scarf that is  designed to keep you warm and spread awareness on the shortage of water. The blue area on the scarf represents the percentage of the world&#8217;s population that doesn&#8217;t have access to clean, running water.

Unisex Two-Tone Pipe Scarf
Handcrafted
100% Soft Acrylic Fiber
One [...]]]></description>
			<content:encoded><![CDATA[<div>New Leaf Collection teamed up with <a href="http://www.etsy.com/shop/thatsmona">That&#8217;s Mona!</a> to create a scarf that is<strong><a href="http://www.charitywater.org/"><strong> </strong></a></strong> designed to keep you warm and spread awareness on the shortage of water. The blue area on the scarf represents the percentage of the world&#8217;s population that doesn&#8217;t have access to clean, running water.</div>
<p><a href="http://www.newleafcollection.com/shop/product/thats-mona-scarf-mwscfbmona09" target="_blank"><img src="http://www.erikotto.com/images/blog/NLC_scarf3.jpg" alt="" /></a></p>
<div>Unisex Two-Tone Pipe Scarf</div>
<div>Handcrafted</div>
<div>100% Soft Acrylic Fiber</div>
<div>One size fits all</div>
<div>Limited Edition of 25</div>
<div>10% of the proceeds will be donated to <a href="http://www.charitywater.org/"><strong>Charity Water</strong></a></div>
<p><img src="http://www.erikotto.com/images/blog/NLC_scarf2.jpg" alt="" /></p>
<p><a href="http://www.newleafcollection.com/shop/product/thats-mona-scarf-mwscfbmona09" target="_blank"><img src="http://www.erikotto.com/images/blog/NLC_scarf4.jpg" alt="" /></a></p>
<p><a href="http://www.newleafcollection.com/shop/product/thats-mona-scarf-mwscfbmona09" target="_blank"><img src="http://www.erikotto.com/images/blog/NLC_scarf5.jpg" alt="" /></a></p>
<p><a href="http://www.newleafcollection.com/shop/product/thats-mona-scarf-mwscfbmona09" target="_blank">Purchase </a>&gt;&gt;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>New Online Storefront &#8212; launches today!</title>
		<link>http://blog.newleafclothing.com/2009/12/16/new-online-storefront-launches-today/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=new-online-storefront-launches-today</link>
		<comments>http://blog.newleafclothing.com/2009/12/16/new-online-storefront-launches-today/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 20:16:52 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=433</guid>
		<description><![CDATA[After almost a year in the planning and months in the making, our new Online Storefront launches today! Filled with all the great designs you know and love along with some new surprises. This is only the beginning of full site with all the bells and whistles coming in the new year. Enjoy!


]]></description>
			<content:encoded><![CDATA[<p>After almost a year in the planning and months in the making, our new <a href="http://www.newleafcollection.com/shop/" target="_blank">Online Storefront</a> launches today! Filled with all the great designs you know and love along with some new surprises. This is only the beginning of full site with all the bells and whistles coming in the new year. Enjoy!</p>
<p><a href="http://www.newleafcollection.com/shop/" target="_blank"><img src="http://www.erikotto.com/images/blog/NLC_store2.jpg" alt="" /></a></p>
<p><a href="http://www.newleafcollection.com/shop/" target="_blank"><img src="http://www.erikotto.com/images/blog/NLC_store.jpg" alt="" /></a></p>
]]></content:encoded>
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		<title>30% OFF everything!!</title>
		<link>http://blog.newleafclothing.com/2009/12/09/30-off-everything/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=30-off-everything</link>
		<comments>http://blog.newleafclothing.com/2009/12/09/30-off-everything/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 21:05:02 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=430</guid>
		<description><![CDATA[To celebrate being broke this Holiday Season, we would like to remind everyone that we are offering 30% off everything in our Online Store. Don&#8217;t be the last on this one because we print in such limited quantities, we are selling out of the sizes quick.

]]></description>
			<content:encoded><![CDATA[<p>To celebrate being broke this Holiday Season, we would like to remind everyone that we are offering 30% off everything in our <a href="http://www.newleafclothing.com/store.html" target="_self">Online Store</a>. Don&#8217;t be the last on this one because we print in such limited quantities, we are selling out of the sizes quick.</p>
<p><a href="http://www.newleafclothing.com/store.html" target="_self"><img src="http://www.erikotto.com/images/blog/NLC30.jpg" alt="" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>sneak peek</title>
		<link>http://blog.newleafclothing.com/2009/12/09/sneak-peek/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=sneak-peek</link>
		<comments>http://blog.newleafclothing.com/2009/12/09/sneak-peek/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:19:47 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=427</guid>
		<description><![CDATA[New Leaf Collection has partnered up with a soon to be announced friend who creates killer knits. We just received the first batch of scarves and as soon as we finish the photo shoot, they will be available online soon!

]]></description>
			<content:encoded><![CDATA[<p>New Leaf Collection has partnered up with a soon to be announced friend who creates killer knits. We just received the first batch of scarves and as soon as we finish the photo shoot, they will be available online soon!</p>
<p><img src="http://www.erikotto.com/images/blog/NLCscarf1.jpg" alt="" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>New Leaf drawstring pouches!</title>
		<link>http://blog.newleafclothing.com/2009/12/09/new-leaf-drawstring-pouches/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=new-leaf-drawstring-pouches</link>
		<comments>http://blog.newleafclothing.com/2009/12/09/new-leaf-drawstring-pouches/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:13:15 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=421</guid>
		<description><![CDATA[Yes , that&#8217;s right. It&#8217;s time for an upgrade here at New Leaf Collection and now with every purchase of a t-shirt and other smaller items from our Online Store, your order will arrive bundled in a free reusable pouch. The pouches are made from 100% natural cotton with hand screen printed leaves on the [...]]]></description>
			<content:encoded><![CDATA[<p>Yes , that&#8217;s right. It&#8217;s time for an upgrade here at New Leaf Collection and now with every purchase of a t-shirt and other smaller items from our <a href="http://www.newleafclothing.com/store.html" target="_self">Online Store</a>, your order will arrive bundled in a free reusable pouch. The pouches are made from 100% natural cotton with hand screen printed leaves on the front and logo on back. Oh, and for a limited time they don&#8217;t cost you a dime! What&#8217;s not to love about that?</p>
<p><img src="http://www.erikotto.com/images/blog/NLC_pouch1.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/NLC_pouch3.jpg" alt="" /></p>
<p><img src="http://www.erikotto.com/images/blog/NLC_pouch2.jpg" alt="" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Shop Swap Boogie @ Poleng Lounge</title>
		<link>http://blog.newleafclothing.com/2009/12/02/shop-swap-boogie-poleng-lounge/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=shop-swap-boogie-poleng-lounge</link>
		<comments>http://blog.newleafclothing.com/2009/12/02/shop-swap-boogie-poleng-lounge/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:36:35 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=418</guid>
		<description><![CDATA[Tis the season for trunk shows, sample sales, and pop-up shops&#8230;.all places where you can find the best bargains on product created by local companies. New Leaf Collection will be selling items for dirt cheap at Shop Swap Boogie this Sunday at Poleng Lounge in San Francisco. Stop by to say hi and see what [...]]]></description>
			<content:encoded><![CDATA[<p>Tis the season for trunk shows, sample sales, and pop-up shops&#8230;.all places where you can find the best bargains on product created by local companies. New Leaf Collection will be selling items for dirt cheap at Shop Swap Boogie this Sunday at Poleng Lounge in San Francisco. Stop by to say hi and see what other great deals you can score while listening to groovy beats provided by our friends, <a href="http://sf.massiveselector.net/" target="_blank">Massive Selector</a>. Details below.</p>
<p><a href="http://sf.massiveselector.net/2009/11/25/ms-picks-shop-swap-boogie/" target="_blank"><img src="http://www.erikotto.com/images/blog/SSB.jpg" alt="" /></a></p>
<p>SHOP.SWAP.BOOGIE. invites you to<br />
<strong>HOLIDAY TRUNK SHOW</strong><br />
@ poleng lounge, 1751 fulton street, sf<br />
12-4pm, FREE</p>
<p>more <a href="http://sf.massiveselector.net/2009/11/25/ms-picks-shop-swap-boogie/" target="_blank">info</a> &gt;&gt;</p>
]]></content:encoded>
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		<title>ezine endorphinum features new leaf tee</title>
		<link>http://blog.newleafclothing.com/2009/11/18/ezine-endorphinum-features-new-leaf-tee/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ezine-endorphinum-features-new-leaf-tee</link>
		<comments>http://blog.newleafclothing.com/2009/11/18/ezine-endorphinum-features-new-leaf-tee/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 01:28:13 +0000</pubDate>
		<dc:creator>deny</dc:creator>
				<category><![CDATA[New Leaf]]></category>
		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://blog.newleafclothing.com/?p=413</guid>
		<description><![CDATA[our spread in the nov 09 issue of endorphinum, an active lifestyle mag out of europe. View the ezine.
That was a really fun photoshoot; we&#8217;ll have to do it again sometime.
: D E N Y
]]></description>
			<content:encoded><![CDATA[<div id="attachment_414" class="wp-caption alignnone" style="width: 510px"><img class="size-medium wp-image-414" src="http://blog.newleafclothing.com/wp-content/uploads/2009/11/Picture-3-500x353.png" alt="photo of tshirt underwater" width="500" height="353" /><p class="wp-caption-text">photo of tshirt underwater</p></div>
<p>our spread in the nov 09 issue of endorphinum, an active lifestyle mag out of europe. <a href="http://www.endorphinum.de/beta/" target="_self">View the ezine.</a></p>
<p>That was a really fun photoshoot; we&#8217;ll have to do it again sometime.</p>
<p>: D E N Y</p>
]]></content:encoded>
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