Nike 100 located in Beijing is an exhibition that highlight’s 100 Nike innovations. The innovations are pretty darn cool but I was more attracted to the space and the install of the exhibit.

About every 20 seconds, the panels on the entrance flip to reveal a different image.

Upon entering, you’re greeted by large imagery, big type and a glowing window filled with…

…iPod Touches that give you an audio tour.

a long hall way that feels somewhat like a locker room highlights the various innovations. the ceiling graphic changes every 30 seconds, similar to the outside entrance.

Down that corridor are smaller rooms. I really liked the large, black and white, informational graphics that adorned this room.

This is the nikeID room where you can design your own shoe.

Upstairs hung life size replicas of Chinese athletes in every Olympic sport.

In case you didn’t recognize the sport, a diagram on the floor keeps visitors informed.

A showcase of Nike’s shoes for every Olympic event!

The exhibit ends here showcasing Nike’s latest shoe innovation. As you can see it culminates in florescent lights, led ticker, backlit tables, white plastic, clear threads - all encircled by a wall of wood. Lots of materials but they manage to make it all work!

I’m pretty fired up now to get going on another New Leaf installation! We’ll see what we can whip up for our fall release party.

: D E N Y